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The History of Platinum

Founded in 1947

The company was founded in 1947 as a formulator of specialty chemical products, and successfully served the Indiana automotive market for the next 30 years.

the car brite mission

Car Brite focuses on professional automotive reconditioning. All company resources are devoted to ensuring that we maintain our position as the most innovative and service-oriented company in the industry. As we go forward, our goal is to continually improve our products, processes and customer service programs

Becoming a national brand

In 1977, Car Brite was purchased by a group that understood the potential for marketing its broad range of premium quality products, and for establishing Car Brite as a leading national brand.